A BIG opportunity for retailers…
There is a $21 billion industry… that has mostly been ignored in years past. That industry is plus-sized women’s clothing, and it is here to stay! In fact, over half of the women in the United States between the ages of 18 and 65 wear a size 14 or higher.
Interestingly enough… “plus size” clothing makes up just one-fifth of women’s overall clothing sales. Retailers have realized this opportunity and are racing to capture these customers and meet the demand. For years, various brands, fashion designers, and retailers have all neglected the market – not just plus-size in general, but trendy plus-size clothing.
Walmart has already… purchased a plus-size clothing brand called Eloquii last week. The company has also launched Terra & Sky, its private label plus size brand and bought Modcloth who also sells extended sizes. Yes – what was once a niche is becoming the norm – and retailers are taking notice.