Happy ‘Prime Day’ 2018
On your marks, get set, GO!… Amazon is hosting its fourth Prime Day today beginning at noon PT – but pace yourself because it is a 36-hour shopping marathon this year. As the biggest event yet, Prime Day will be available in even more countries and will include millions of deals. Deals will also be available to welcome Whole Foods to the Prime family, such as a $10 credit when you spend $10 or more from July 11 through 17.
Better than Christmas… for Jeff Bezos and his company which many have predicted will earn about $3.4 billion in revenue and beat last year’s sales by 40%. Impressive numbers, but they represent just six times what a normal day is for the retail giant. More importantly, Amazon would like you to join the club and sign-up for a $119 Prime membership. But be careful because once you get a taste of that sweet free two-day shipping you are unlikely to live life any other way.
And here are the sales numbers… $900M in 2015, $1.5B in 2016, $2.4B in 2017, and an estimated $3.4B in 2018 (if you do your part). Also, last year the company saw a record-high number of free Prime trial sign-ups. With such impressive results, other retailers have been scrambling to create their own special days, including Target who will hold a one-day sale on Tuesday for “everyone – no membership required.” Happy Prime Day – just don’t spend to the point of “Primenesia.”