Here are the results from Nike’s ‘Kaepernick Ad’
Let’s take a look at… what Nike was thinking placing Colin Kaepernick front-and-center of the company’s 30th anniversary “Just Do It” campaign. Well, the results are in, and it appears that Nike was investing heavily in their younger customers. It worked.
Among people 18 to 34… 44% were in favor of Nike’s decision while 32% were against it. Those aged 35 to 44 had 52% support and 37% oppose the decision. Last, and probably least, people over 65 had just 26% supporting the decision – so ‘Dad shoe’ sales will be taking a hit this year. However, two-thirds of the Nike customer base is under 35 so who cares?
The ad didn’t matter… because the company’s stock is up and sales were also up 31% after it released. It looks like the advertisement went well and resonated with Nike’s customer base; plus LeBron, arguably the company’s most prominent sponsor athlete, was in support (essential to keep him happy). So, hey, it all worked out for Nike – nice work.