Now you CAN have breakfast at Tiffany’s

Tiffany’s is changing things up… and spending millions to renovate its flagship store in New York City. The purpose of this renovation is to appeal to the younger crowd of customers – mostly millennials. Getting millennials in the door is essential, of course, because many of them are at the age where people get married and can sorta, kinda, but not really, afford an engagement ring from Tiffany.


You can also have breakfast at Tiffany’s… because last year, the company opened up the Blue Box Café. The restaurant is on the fourth floor of the 10-story flagship store. The café has been a big hit – and probably elicits at least one IG post per visit.


Fitting in with the youngins… is working for Tiffany and the company’s stock is up 25% this year. Investors are enjoying the renovations, restaurant, and endorsements by young stars like A$AP Ferg. However, we’ll have to wait until 2021 for the flagship store to be ready – but the anticipation is killing us!