Uber: so disruptive they disrupt themselves
First came rideshare… then came bikeshare, courtesy of Uber. There is just one thing – customers are opting to bike around the city rather than be driven. However, the company is pleased with the result and is finding that many people would use a bike when given the chance.
More interestingly… people that do opt for bikes do so on weekdays between 8 a.m. and 6 p.m. when traffic is at its worst. Bicycles, and possibly scooters (coming soon), afford riders the opportunity to skip traffic, get more exercise, and have some fun in the process. Oh, and you can skip the worst part of biking to work, which is hauling a stupid bike around.
Lyft will follow suit… and they are also working on bikes and scooters as alternative modes of transportation. People are realizing that you don’t need a gas-guzzling ‘UberBLACK’ SUV to go a mile or two – even if it makes you feel like a boss.