Walmart was praying for Toys ‘R’ Us downfall
Well someone needs to fill the void… that we all have in our hearts from the downfall of Toys ‘R’ Us. Walmart would like to be that void-filler, and they will be expanding their toy selection significantly. Not a bad idea either, considering this is the first holiday season we’ve seen without Toys ‘R’ Us in a long time. More interestingly, the now-defunct toy giant has left behind $7 billion in sales.
They are dead serious… Walmart announced that they will be increasing their toy selection by 30% in some stores and by 40% online. The expansion will include hundreds of exclusive brands and even in-store demos for specific toys. In short, Walmart is making sure that they have the biggest and the baddest toy selection you have ever seen.
Walmart isn’t the only one… that has realized the opportunity. JCPenney and Kohl’s will be enhancing their toy selection, and Party City will open somewhere around 50 pop up toy shops. However, a larger problem for Walmart could come against familiar foes Target and Amazon, as both are eyeing the same market. Ah, what a great time to be a six-year-old.