We all know Lyft… as Uber’s most prominent competitor here in the United States, but Ola is Uber’s biggest competitor in India. So now, Ola may become a formidable ride-hailing firm in the United Kingdom, as well. The company has obtained licenses in Manchester and South Wales and plans to have people to ‘Ola-ing’ nationwide by the end of 2018.
London is where it’s at… and this is an area where Uber has struggled to maintain their license to continue operations. However, with 3.5 million riders and 45,000 drivers in the market, it is indeed worth fighting for. As it stands, London has declined to renew Uber’s license due to policy concerns.
And look out… because Ola is stepping outside of India to challenge Uber for the second time. The Indian ride-hailing firm moved into Australia last February and now has 40,000 drivers in seven cities there. Is it only a matter of time before we can call for an ‘Ola’ in North America? Uber hopes that isn’t the case – they have enough fires to put out, currently.